Final products - Five minutes and print advert

Here is a video of our final five minutes.

Here is our print advert.

Final product - radio advert

this advert will be broadcast on Heart fm radio station channel 100.7

Evaluation 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

For this coursework we created a documentary on learning to drive, in order to make it professional and similar to the other documentaries we followed the codes and conventions of real media products. Our documentary consists of different interviews, montages of images and relevant cut a ways.
The interviews
For the interviews in our documentary we followed the codes and conventions as we have the interviewee either positioned left or right, being filmed in medium close up or mid shot.
We conducted five interviews firstly;
· Glyn Roberts – workman for Brandon Tool Hire
· Angela Lloyd prince – experience driver
· Chris Kelly – owner of driving school
· Laura woods – new driver
· Charlotte west – new driver

The interviews with Angela, Laura and Charlotte, we filmed with the same relevant Mis en scene that does show more detail and gives more insight to the questions being asked because they are each sitting in the driving seat in their car facing the passengers sit where the camera was positioned. The codes and conventions state that the positioning of the interviewer is important if the interviewer is right of the frame then the interviewee is left of the frame and vice versa so we ensured that we were in the right position. They are filmed in medium close up and they all answer the same questions although we followed the codes and conventions by editing out the questions it shows that they have read back the question so their answer is easy to understand.
These interviews do show that they have sat as close to the camera as possible when being interviewed but they don’t look directly into the camera but at us who are positioned behind the camera on the opposite side to them. For these interviews we have also followed the codes and conventions of framing and the rule of the thirds eye line where the interviewee is roughly a third of the way down the screen.
The interviews are not filmed with a light source behind them because we want a clear image of the interviewee and for them not to be shadowed by the light.
Lastly all of these interviewees are constantly sitting down and we edited the order of these by putting each individual answer next to each other to show comparisons between them all.
The order goes Laura to Angela and finishes on Charlotte. The audience will know who the interviewees are as we have followed conventions by using graphics to anchor who the person is on screen and their relevance of them to the documentary.

Chris Kelly interview
For this interview we travelled to the main chris Kelly buildingto film our interview with him. This meant we had a brilliant and relevant mis en scene of him sat at his desk surrounded by papers pens, computer etc with a plaque to show customers who he was so this fits with the codes and conventions because the mis en scene is relevant and gives the audience an insight to provide more information.
After setting up the equipment we filmed him to the right of the frame, constanly sitting down looking to the left of the camera which follows conventions as he does not directly look straight into it. When we filmed the interview there was not light source behind him as his desk was positioned at the back of the shop so this ensured another code and convention.
Thwe interview was good as he ws not to far away from the camera and the he follows the rules of thirds overall all the codes and conventions are followed.
By this interview in our documentary we have followed the codes and conventions by creating graphics to link chris kelly with our documenatray and show his connection with our documenatry. when we conducted this interview we asked he followed conventions as he looked at the person who was asking the questions, which we have edited out and we made sure that we where in the right position so codes and convention are followed .
cutaways are used during this interview as we have got video and still footage of the shop, leaflets and chris kelly driving school cars on the road.

Glyns interview
For this interview we followed the codes and conventions firstly by creating a relevant mis sen scene. The mis en scene was outside with the interviewee surrounde dby planks of wood to highlight his job. Glyn is positioned left of the camera where he does not look directly at the camera but at the interviewer who is the right hand side of the camera which shows we where the right side of the frame. glyn is standing as close to the camer aas possible and is filmed in medium close up. there is no light source behind this interviewee only a pebblestone wall, the light for the interview is natural light. Glyn is not sitting but standing when anwsering the questions which we have edited out. We decided during editing that we did not have enough space for Glyn in our documenatary but we did follow all the codes and conventions during this part of the coursework. if we had used we would have used graphics to anchor him to our documenatry and used the cut aways we filmed of his workvan, the company logo and the safety signs on his van.

Newspaper advert
For our newspaper advert we used the programme Adobe Phtoshop because of all the graphics and tools can help the work look brilliant.
Firstly we followed the conventions by creating an a4 landscape project so it could be scaled to different sizes and maybe a billboard. Then we took a number of images in filming to get a variety of pictures that we could use as our main striking image, which we decied that it was towo hands tied in chains with a padlock so we could super impose an l plate on the padlock to convey being locked up/weighted down by learning to drive which sums up the programme. after we were happy with the main image and the editing to it we had done which was using the distort tool so the l plate fitted into the padlock, with the help of the paint tool to add a liitle colour to the more difficult places ont he padlock, we added the title which is First gear. this conveys learning to drive as first suggests first time learning to drive but is also a car feature. to follow we added the slogan 'are you a loser' we conveys learning to drive is a race and that its something to be finished, after this we adde dthe scheduling details including the channel datre and time. lastly we added a big logo of itv 1 edited in photoshop to show the target audienc eand the channel of our documentary. so here we followed all the codes and conventions to create a professional newspaper advert.


Radio advert
we followed the codes and conventions of radio adverts firstly by using extracts from our programme which were parts of our voxpop where pepople share their opinions on what they think of young drivers and also some extracts from our interviews. for this we used one question which cross cuts between them. we ensured we had a constant voiceover throughout which was a member of staff from the english department called mrs walton. Hopefully the advert will intrigue the audience because we have targeted them pacifically by making the tone informal and friendly along with our choice of voiceover. our radio advert shows scheduling information including the channel, time ,title, slogan and day. A music bed is used aswell in parts that are approiate, the music bed we used was the green light instrumental by rolldeep as it is relevant to driving. overall our advert is between 30 to 40 seconds long.

Evaluatation 2 - How effective is the combination of your main product and ancillary texts?

Here are some videos to show the main combination between my main product and my ancillary texts with the script underneath.

Script;
A clear combination between the main product and ancillary texts is shown. we produced a documentary on driving as it is a popular and widely available transport that is frequently shown in our daily life. firstly we undertook audience research to recieve ideas about what to include in our documenatry including their driving experiences, popular channels, presentation ideas including colours and footage and title names which we decided 'first gear' as it has connotations of driving for the first time so therefore a link is shown between the genre and the title.

We realised that we have to use words related to driving in our ancillary texts also so we discussed car motions including indications, changing gear, the controls, mirrors but the best we got was power steering, so we used the idea of car motions by quoting 'powersteering its way onto itv 1 at 8.00pm' as our slogan. we believe this will suit our target audience as it is friendly and inviting with a quirky tone.
for our main five minutes we really emphaised on l plates, these show the audience the genre of our documenatary so we felt it was important to use an l plate for our newspaper advert. the main image for our newspaper advert is a pair of hands tied together by chains and a padlock with an l plate imposed over the padlock to convey being chained up /weighted down by learning to drive so a link is made between the final five minutes and the ancillary tasks.
for our radio trailer we also really focused on learning to drive by using relevant terms, one quote we used was'get ready for the ezze and squeeze' and 'plug in' the use of these create a link between all of our media products because driving is always reinforced to the audeince.
For the main product and our ancillary texts we have used the same voice over because the person we used for our voiceover is relevant to our target audience as she is young and had a friendly tone with a clear and constant flow.

The fonts that we have used are very similar aswell for our main and ancillary products because they are simple and easy to read aswell as us using the colour white so it stands out to the audience so it is also clear and simple to read. although for the print advert we did use the colour white but also black and red to highlight certain things like the scheduling information and our slogan because it was our audiences favourite colours and they went well with the L plate image we imposed on the padlock.

Throughout this coursework we have undertoook lots of filming and editing to ensure that our documenatry is relevant and a clear link is shown constantly so the audience understand the genre of our documentary. To do this we sat in our groups and spend lessons discussing and analysing our data then wrote all our ideas down on paper for titles, footage and music.
we found lots of songs that where relevant to driving. The best we found and used were;

• rihanna - shut up and drive instrumental
• shania twain - that dont impress me much but has the lyric 'so you got a car?'
• roll deep - green light - which is relevant to driving but is also chart music so it suits are target audience.

A link is made between the main product and the ancillary tasks because we have used these songs throughout the five minutes and the radio trailer. For the radio trailer we mainly used the roll deep song green light because it is recognisable to our target audience but also because it works well with the voiceover which is friendly with a clear constant flow of sound where as we used all of these in the final five minutes after editing them to the parts of the song we wanted i.e. certain lyrics like the shania twain song.

Evaluation 3- What have you learned from your audience feedback?

Firstly for this part of the evaluation we conducted an audience feedback questionnaire to see what people thought about our documentary. We played all our productions including the final five minutes, the radio trailer and the print advert to our media class.. we asked a number of different questions to get feedback and different aspects of our work including how entertaining our documenatry is, did it appeal to the target audeicne which is 17/18 year olds and our media class is that age which was convienient. also we asked about the audiio levels, editing and camera work aswell.

Here are the questions we asked them;

1. How much were you pursuaded to watch the rest of our documentary?

the results were;

1-1

2-8

3-5

4-3

5-0

2.how entertaining would you say the first five minutes was?

the results were;

1-1

2-6

3-4

4-6

5-0

3.how much did you enjoy watching it?

The results were;

1-4

2-6

3-4

4-3

5-0

4. how informal did you feel the topic was made and would appeal to you as the target audience?

The results were;

1-4

2-8

3-3

4-2

5-0

5. how would you rate the audio levels of the documentary?

The results were;

1-3

2-9

3-3

4-2

5-0

6. how would you rate the editing of our documentary?

the results were;

1-4

2-9

3-1

4-1

5-2

7. how would you rate the camera work used?

the results were;

1-5

2-3

3-5

4-3

5-1

8. how would you rate the continuity of the documentary?

the results were;

1-6

2-4

3-4

4-2

5-1

Radio trailer

1. how well would you say the radio trailer links to the opening 5 minuetes of the documentary?

the results were;

1-6

2-6

3-3

4-1

5-1

2. would the radio trailer pursuade you to watch the documentary?

the results were;

1-1

2-10

3-5

4-1

5-0

3. how well would you say the radio trailer flows?

the results were;

1-4

2-6

3-4

4-2

5-1

Print advert

1. how well would you say our print advert conveys the topic of the documentary?

the results were;

1-1

2-2

3-3

4-6

5-5

2. how would you rate the design of the advert?

1-0

2-4

3-6

4-4

5-3

14. overall how would you rate the whole of the production?

1-3

2-10

3-2

4-2

5-0

Here are some images to show our audience feedback with pictures of the actual questionnaire and people filling it in;

Secondly to recieve more detailed feedback from people outside of school and friends and family, we posted our five minutes and radio trailer on the social networking site Facebook and the video sharing website youtube to recieve comments. We recieved mostly positive feedback with comments on how our documentary could be better which was good.

Both of the websites got comments and feedback. Here are some images of this.

Lastly i recorded friends and family sharing what they think of my media work. The first person is;

Name; mellisa collier

Age; 22

And

Name; Micheala

Age; 17




Overall i have learnt from my audience feedback that people did find our documentary effective and fun as the questionnaire results show mostly positive with high ratings aswell as the feedback from facebook and youtube and the audience videos stating that people enjoyed our choice of music and the montages we created showing driving, learner drivers, traffic lights, l plates, car aspects and under the bonnet. But from some of these comments i have learnt that the vox pop was not very effective as some of the framing went wrong and people where positioned wrongly with their tops of there heads not visible. Within the whole documentary we found the vox pop the most difficult and the most time consuming and it shown in certain parts of the voxpop. People have identified this as one of our weaknessess.

Another part of our work that got a variety of results is the print advert and people didnt agree with us that the advert conveyed our documentary and most people rated the advert as average where as the radio trailer shown that the audience did like it and found it interesting and intriging and where pursuaded by the advert to watch the actual documentary.

Evaluation 4 - How did you use media technologies in the construction and research, planning and evaluation stages.

Here are some videos to show me a dictaphone which shows me using different technologies.

Internet and Blogger
The internet and blogger has really helped me and my group with our work as the use of the internet has helped us with our primary and secondary research by letting us visit the website youtube to collect archive material from our documentary. from the internet we can access blogger where we can publish posts and show evidence of our work by writing, uploading videos and images. another great webite is pressi website that helps us to create powerpoints and presentation and vary the use of technology aswell as making the work more fun and presenatble. lastlythe internet had helped us with our audiecne feedback as we presented our work on social networking sites such as facebook to recieve a number of different opinions. overall the internet has been very important and useful and helped us with our coursework.

final product - newspaper advert