Wednesday, December 15, 2010

Evaluatation 2 - How effective is the combination of your main product and ancillary texts?


Here are some videos to show the main combination between my main product and my ancillary texts with the script underneath.

Script;
A clear combination between the main product and ancillary texts is shown. we produced a documentary on driving as it is a popular and widely available transport that is frequently shown in our daily life. firstly we undertook audience research to recieve ideas about what to include in our documenatry including their driving experiences, popular channels, presentation ideas including colours and footage and title names which we decided 'first gear' as it has connotations of driving for the first time so therefore a link is shown between the genre and the title.

We realised that we have to use words related to driving in our ancillary texts also so we discussed car motions including indications, changing gear, the controls, mirrors but the best we got was power steering, so we used the idea of car motions by quoting 'powersteering its way onto itv 1 at 8.00pm' as our slogan. we believe this will suit our target audience as it is friendly and inviting with a quirky tone.
for our main five minutes we really emphaised on l plates, these show the audience the genre of our documenatary so we felt it was important to use an l plate for our newspaper advert. the main image for our newspaper advert is a pair of hands tied together by chains and a padlock with an l plate imposed over the padlock to convey being chained up /weighted down by learning to drive so a link is made between the final five minutes and the ancillary tasks.
for our radio trailer we also really focused on learning to drive by using relevant terms, one quote we used was'get ready for the ezze and squeeze' and 'plug in' the use of these create a link between all of our media products because driving is always reinforced to the audeince.
For the main product and our ancillary texts we have used the same voice over because the person we used for our voiceover is relevant to our target audience as she is young and had a friendly tone with a clear and constant flow.

The fonts that we have used are very similar aswell for our main and ancillary products because they are simple and easy to read aswell as us using the colour white so it stands out to the audience so it is also clear and simple to read. although for the print advert we did use the colour white but also black and red to highlight certain things like the scheduling information and our slogan because it was our audiences favourite colours and they went well with the L plate image we imposed on the padlock.

Throughout this coursework we have undertoook lots of filming and editing to ensure that our documenatry is relevant and a clear link is shown constantly so the audience understand the genre of our documentary. To do this we sat in our groups and spend lessons discussing and analysing our data then wrote all our ideas down on paper for titles, footage and music.
we found lots of songs that where relevant to driving. The best we found and used were;

  • rihanna - shut up and drive instrumental
  • shania twain - that dont impress me much but has the lyric 'so you got a car?'
  • roll deep - green light - which is relevant to driving but is also chart music so it suits are target audience.

A link is made between the main product and the ancillary tasks because we have used these songs throughout the five minutes and the radio trailer. For the radio trailer we mainly used the roll deep song green light because it is recognisable to our target audience but also because it works well with the voiceover which is friendly with a clear constant flow of sound where as we used all of these in the final five minutes after editing them to the parts of the song we wanted i.e. certain lyrics like the shania twain song.

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